The 33rd Annual Latina History Day®

Friday, March 8, 2024 | 8:30 am – 5:00 pm
JW Marriott Los Angeles L.A. LIVE
900 W Olympic Blvd, Los Angeles, CA 90015

About Latina History Day

Held annually on the second Friday in March, this event recognizes and celebrates the historic and current achievements of Latinas during Women’s History Month, while embracing the rich diversity of the Latina experience. From high school students to professionals, all are welcome to take part in forums and workshops on career advancement, current community issues, and financial empowerment. Get inspired and energized by our keynote speakers and make connections with Latina leaders and small business owners at our Comadre Network.

This year’s theme, “Soar: Reach New Heights,” encourages participants to take flight and pursue boundless opportunities in their journey to achieve their biggest dreams.

Main Stage Speakers

Affiliate Groups

HOPE® Affiliates include nonprofits, small businesses, or individual groups of 5 people or more who come together to form a partnership with HOPE in support of Latinas. ​ Affiliates receive discounted ticket pricing, group assigned seating, Affiliate logo recognition on Latina History Day event page with a link to Affiliate website, and other perks!

Future History Maker Award

For the past nine years, HOPE has partnered with the Estee Lauder Companies to uplift the next generation of Latinas working to make an impact in their community through the Future History Maker Award. Currently enrolled undergraduate students are invited to apply to receive the award which includes on-stage recognition at Latina History Day and a special conference experience for them and their mentor.

Conference Agenda


    Platinum Foyer


    Platinum Ballroom

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  • Reaching New Heights in Maternal Wellness: A Focus on Latina Health

    Community Track

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  • Soaring Together: Elevating Generational Wealth

    Empowerment Track

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  • Empowering Entrepreneurial Spirit: Transforming Ideas into Reality

    Career Track

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  • Supporting the Next Generation: Youth Mental Health in Focus

    Education Track

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  • Women in Power: Launching into Sustainable Careers and a Zero Emission Society

    Community Track

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  • Unity in Action: Soaring Towards Inclusive Workplaces

    Empowerment Track

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  • Career Mobility: Key Insights to Soar

    Career Track

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  • From Cradle to Career: Securing Educational Pathways for Latinas

    Education Track

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    Platinum Ballroom

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  • Comadre Network

    Exhibitors & Book Signings | Dessert & Coffee Served

In 2023 we aspired to BLOOM, this year we SOAR!

2023 Recap Video

What Participants Say

Latina History Day Event Chair

Thank you to our Latina History sponsors!

Title Sponsors

HOPE programming made possible by grants from

Platinum Sponsor

Premier Sponsor

Strategic Sponsors

Diamond Sponsors

Emerald Sponsors

More about HOPE’s Latina History Day®

The Latina History Day® conference, for which Latina History Day in California was created, draws approximately 1,000 women each year to celebrate the historic and current achievements of Latinas. Attendees participate in forums on career advancement, current community issues, and financial empowerment.

HOPE has been instrumental in securing local, county, state and congressional officials to declare the second Friday in March — during Women’s History Month — as Latina History Day. Latina History Day consistently garners the support of the Mayor of Los Angeles and the Los Angeles City Council.

Through an unparalleled reach into the Latina community, HOPE is able to showcase Latina talent throughout the conference. HOPE features prominent Latina keynote speakers whose personal and professional experiences resonate with participants and inspire them to strive toward new possibilities. Concurrent workshops are led and moderated by Latina executives, elected officials, academics, and other experts in a host of fields including but not limited to finance, corporate culture, philanthropy, community development, education, and health.

The conference schedule also provides a venue during the Comadre Network and Exhibit Area for Latina leaders to network with each other and with HOPE’s key sponsors. Participants can also purchase unique wares through an array of Latina vendors.

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